The new website is a step change from our previous web presence, incorporating some significant changes to the messaging of our brand. It represents a significant investment in building a scalable content management system which will enable us to communicate to the market with far greater frequency and flexibility. The key changes include:
New Domain – www.captec-group.com
Our international presence continues to expand and it has become appropriate to reflect this in a group website instead of separate individual websites. The captec-group domain enables us to communicate to an international audience via a single unified .com domain.
The rather subtle colour and spacing changes are probably far less noticeable than the top of the E of CaptEc which is now in yellow. This is in keeping with the introduction of a new brand signature – A Yellow Line. More about this further on and in various parts of our website. Our strap line of Tried, Tested, Trusted which has historically been coupled with the logo, is now a separate brand asset, and can be seen as a separate entity embedded in various parts of our brand messaging.
Yellow Line Brand Signature
We have chosen a Yellow Line to be the definition of the notional boundary between commercial computers and industrial/certified computers. There is a distinct difference between these two camps and we want to draw attention and emphasize this; and explain the differences. A Yellow Line is often the symbol for the boundary between the safe and the un-safe. Read more about what sits behind the Yellow Line.
A grille has also been introduced into our brand assets. It is a symbol that is commonly associated with industrial computers. The grille is a key element in the thermal management/EMC engineering of computers. This is symbolic for what constitutes engineered protection. Whilst protection can be for many different operational challenges, thermal, vibration, shock, dust/fluid ingress, EMC interference/susceptibility and so on, we have sided on selecting the Grille as our core symbol.
Products & Services not just Capabilities
Our web presence has historically only communicated our technical and operational capabilities. We can design and build you any computer you might need. But increasingly we are offering standard products too. Systems that we have designed and built up in our portfolio, that constitute standard platforms that we can offer, without having to tailor make them to a one size fits one. Our standard products are for a one size fits many. If any of these are still not exactly what you need, it is easier and cheaper for us to modify a standard product than to create a new one from scratch. The products and services section is an area of our website where you will find the most expansion as we develop it further from here. Keep an eye on it, there will be new offerings on a consistent basis.
Finally, we hope all our stakeholders like what we have created. It has been a huge undertaking. Not only from all our staff who have contributed to its creation, but to our web design partners who have designed and coded the new site, as well as the graphic designers who have been instrumental in the refresh and cascade of our brand. You will still find a mix of the old and the new on this site. As time passes we will refresh as much of what is appropriate of the historical material.